The iconic city of Milan continues to be recognized as one of the world's most powerful leaders in the design, fashion and manufacturing industries. After the previous steps in New York, Toronto and Tokyo, Province of Milan, City of Milan and Milan Chamber of Commerce have carried to Beijing their unique and innovative traveling exhibit, with over 160 exceptional displays, designed to take Chinese visitors through an experiential journey of the Milanese culture.

A moment of the Grand Opening	A moment of the Grand Opening	Chinese hostess
From left to right: Luigi Vimercati (Province of Milan), Riccardo Sessa (Italian Ambassador in China) and Fabio Terragni (Chief Executive Officer of Milano Metropoli)	Presentation of motorcycle CR&S	Riccardo Sessa (Italian Ambassador in China) "tests" the chair Serie Up (B&B Italia)
The City Bike of Momo Design	The model of Alfa Romeo BRERA enchants the visitors