The entryway to the exhibition will plunge visitors right into Milanese territory, which is nestled between the Alps, to the North, and the Ticino and the Adda rivers. This introduction to the region will be followed by an unfolding series of in-depth displays. The hall itself will be laid out as a big territory, a huge Renaissance workshop filled with products, tools, relationships, people, and things linked to the present and the near future.   The floor will be partly transparent, with objects emerging from it: components, products, and other elements that indicate the quality of Milanese production. The items will represent the fabrication process and the breadth and variety of enterprises to be found in this region.   The space will be oriented around totems, icons representing Milanese know-how - including models created by Giovanni Sacchi and the mould of a piece by Arnaldo Pomodoro.   Multimedia installations by Studio Azzurro will guide the visitor through the show, giving him a feel for the territory and offering a taste of the special flavour of Milan industrial output, while learning more about the skills and the know-how behind each object.   Two publications will be printed for the event: MILANOMADEINDESIGN Territorio, uomini, idee describing the Milanese territory and MILANOMADEINDESIGN Directory a promoting tool of all the Milanese resources and design companies, edited by             FATTO A MANO Italy's culture of design has always entailed a dialogue with traditional manual craftsmanship, which has given it practical capacity, a knowledge of materials, and constructive solutions.   AMARE IL DETTAGLIO A richly articulated productive structure, which joins quality craftsmanship with the most advanced processes, techniques, and machines, makes possible both experimentation and carefully detailed products.   CASA DOLCE CASA Home furnishing design in Italy expresses itself in a great variety of languages, production models, and market solutions, and symbolizes one of the most advanced and resonant success of "Made in Italy" in the world. Ovunque comodi Improving conditions for well-being to create ease for each moment and place - at home, at work, in daily life - constitutes an ever-present motive-force in Italian design. Mangiar bene Everything "Made in Italy" concerning food has always won great consideration and success in the world, as has the design of products and accessories for making good eating possible.   IDEE MATERIALI Innovation in design products - beyond that coming from individual thought and creativity - often finds stimulus in the development of new materials and production techniques. Scienza e ricerca The most advanced scientific research is in a close conversation with the world of business and production, as is the world of education, which enriches design sector training in the Milan area.   LUCI E OMBRE Throughout the world Italian lighting is synonymous with high aesthetic quality and careful production, so much that many models produced in millions of copies have become classic design objects.   VESTITI OGGETTI Everything we wear has been profoundly transformed by the introduction of new materials and new needs linked to new behaviour: clothing design in Italy has responded to these needs.   MITO E VELOCITÀ Italian automotive design has always boasted true excellence in a variety of fields, including that of race cars and innovative and experimental vehicles.   GIOVANI DESIGNER For young designers ideas come first, also before products. They project in the sign of difference, according to the new quests of consumer market. Their language is universal but preserves, at the same time, the Milanese tradition and culture. This is possible thanks to the extraordinary flexibility of the Italian productive system.   DESIGN E SPORT Sport victories and goals are not by chance. Milanese design projects with attention details, and continuously searches for innovative and comfortable sportswear materials, ergonomic shapes.   SCUOLE DI DESIGN Thanks to the richness of Lombard educational system the identity of Italian industrial design is recognized all over the world, tackling the most innovative themes in everyday's practise and projecting, in everyday's strict connection to the professional and production world.   SEGNI E GRAFIE Visual projecting becomes concrete in a wide variety of means and tools, that are able to communicate the city, the companies and the products at the best.   FOOD DESIGN Food Design is one of the symbols of Milanese economic development and is strictly connected to the leitmotiv of the city bit to 2015 Universal Expo “Feeding the planet, Energy for life”. Designing food means to shape raw materials and combine flavours, to project new shapes of containers and tools for the meal ritual. A typical Italian ritual to live as a convivial pleasure, a unique and multi sensorial emotional experience.