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Places, relationship networks on the territory,
men, designers (inventors, entrepreneurs, craftsmen) and innovative
objects representing the typical Milanese capability to generate
creativity. |
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These are the absolute protagonists of MILANOMADEINDESIGN,
the exhibition promoted by the Province of Milan and the Chamber
of Commerce of Milan in collaboration with the Region of Lombardy,
and the most interesting public and private institutions of
the territory. |
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The basic aim of the exhibition is promoting
the region described as a limitless creativity factory, a place
where companies, artisans, training schools and research centres
are in close daily contact, which brings a level of quality
in planning and manufacturing unequalled anywhere else in the
world: design aesthetics value, functionality, and a lifestyle
representing the Made in Italy. |
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The exhibition lead is design knowledge perceived
not only as narrow book-learning but as a broad sense of all
the phases of the production process. The kind of learning that
is not easily replicated - the kind of learning coming from
a community's common knowledge of a particular tradition of
entrepreneurial endeavour, artisanal practices, and a network
of small and medium size enterprises. A complex system where
the role of man, contributing with his own skills, his talent
and work are fundamental. |
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The focus of the show, staged by Studio Origoni
e Steiner, will be more than 120 objects, each one linked
to the others in a net of relationships between people and companies. |
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