Places, relationship networks on the territory, men, designers (inventors, entrepreneurs, craftsmen) and innovative objects representing the typical Milanese capability to generate creativity.
  These are the absolute protagonists of MILANOMADEINDESIGN, the exhibition promoted by the Province of Milan and the Chamber of Commerce of Milan in collaboration with the Region of Lombardy, and the most interesting public and private institutions of the territory.
  The basic aim of the exhibition is promoting the region described as a limitless creativity factory, a place where companies, artisans, training schools and research centres are in close daily contact, which brings a level of quality in planning and manufacturing unequalled anywhere else in the world: design aesthetics value, functionality, and a lifestyle representing the Made in Italy.
  The exhibition lead is design knowledge perceived not only as narrow book-learning but as a broad sense of all the phases of the production process. The kind of learning that is not easily replicated - the kind of learning coming from a community's common knowledge of a particular tradition of entrepreneurial endeavour, artisanal practices, and a network of small and medium size enterprises. A complex system where the role of man, contributing with his own skills, his talent and work are fundamental.
  The focus of the show, staged by Studio Origoni e Steiner, will be more than 120 objects, each one linked to the others in a net of relationships between people and companies.